I got this first hand info from a press release which says that more and more guys in Asia (and in the Philippines in particular) are buying grooming products.
The study by Kantar Worldpanel shows that aside from us guys wanting to please women, being well-groomed makes us feel better about ourselves.
From the study across Asia, 84% of male respondents said that they are using grooming products because it makes them feel good about themselves. While 64% of males in the survey said that they are using grooming products to impress women and a close 62% say that they disagree with the common notion that grooming is only a “women’s thing”.
A few more interesting details reveal that:
- 72% of guys agree that grooming is important for their jobs
- 67% believe that grooming is an indication of a man’s social status
- 85% of men in Metro Manila strongly agree that looking good is important in their careers.
So what are the top 5 grooming products for men? The study split the survey into two: one for Asian men in general and another for Filipino men in particular.
Let’s take a look at the intriguing details below:
Top 5 Grooming Products for Asian Men
- Blades/Razors (92%)
- Shampoo (91%)
- Bar Soap (72%)
- Skincare (70%)
- Shower Gel (55%)
Top 5 Grooming Products for Filipino Men
- Bar Soap (94%)
- Shampoo (92%)
- Blades/Razors (88%)
- Deodorants (73%)
- Colognes (71%)
In the survey, the Philippines registered the highest usage of bar soap, deodorant and fragrances. Maybe because of the hot climate here but I guess it’s true that we all love to smell good for women, right? The study also concluded that Asian men are most conscious about their bad breath and acne.
It is a very enlightening study that clearly tells us that we all want to look and smell better, not just because we want to impress women but also for our careers and to feel good about ourselves. I just wonder though why hair gels and hair wax did not make it to the top 5 in the list? Perhaps it’s somewhere in top 10? What do you think?