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Abercrombie & Fitch Singapore and their Fierce Men’s Cologne

by Chris

Last week, I went with my parents and my brother for a Christmas family trip to Singapore. It was our first time there and the country’s beauty, cleanliness and theme park attractions were really impressive.

Singapore is one of Asia’s fashion hubs and during the time I was there, I was lucky enough to witness the grand opening of Abercrombie & Fitch (A&F) – an American casual clothing retailer. They are a well-known clothing brand internationally and believe it or not, during their opening, lots of people (men and women) were lining up outside their store. The scenery looked like Apple’s launching of the iPhone – yes, they are that popular.

Photo of Abercrombie & Fitch Singapore

Image credit: A&FNewsNow


One of the things that attracted people to their store is the very fragrant scent. Apparently, Abercrombie sprayed their men’s cologne named “Fierce” all over the store. It just smelled so good that even people walking right outside the store were wondering who was wearing the perfume. Little did they know that it is the entire shop that was smelling so good.

And the strategy worked very well for Abercrombie & Fitch. Lots of guys (I included) soon found the men’s cologne, queued and bought it.



The sad thing is that there is no Abercrombie & Fitch store here in Manila so I just don’t know where to buy the fragrance once I use up the entire bottle.

Now speaking of A&F clothes, I’d say they are made of good quality but they are a bit pricey for casual clothes. Their shirts cost around 120 SGD (roughly 3,000 Pesos) making them not just an average brand but more of a luxury clothing. Not to mention that their sizes are usually bigger than what we have in Manila as their clothes are catered mostly for Americans.

All in all, I would recommend Abercrombie & Fitch to those who have extra money for luxury clothes and to those who need bigger clothes sizes than what we have in the Philippines. Also, I would like to reiterate that Abercrombie’s Fierce Cologne is probably one of the best men’s fragrances I have used and smelled so far aside from Lacoste Essential.


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jun December 26, 2011 - 12:45 pm

merry xmas! may i ask kung how much your featured cologne and from what mall?

tnxs, happy holidays


nad December 27, 2011 - 1:03 am

Click LIKE if you think they should bring back the A&F guys!!!

Bring Back the A&F Guys (Singapore)


Chris December 27, 2011 - 5:29 am

jun – the Fierce cologne is available in three sizes. The smallest bottle costs around 100 SGD (3,000+ Pesos) and the bigger bottle (100 mL) which is shown in the pic costs 150 SGD (roughly 5,000 Pesos). I forgot how much the biggest bottle costs.

I bought this in Abercrombie & Fitch store in Orchard Road, Singapore.

jun December 28, 2011 - 8:23 pm

tnxs sir cris, noted! have some friends there who’s going home early january.

tnxs again. happy holidays.

Abercrombie January 12, 2012 - 2:45 pm

it is becoming more and more fashionable

Jhoebe January 19, 2012 - 10:20 am

its too expensive >:(

Jhoebe January 20, 2012 - 9:24 am

Hi Chris, can you recommend me a good quality fragrance/cologne that have lesser price? Thanks and more power to PGG

Chris January 22, 2012 - 12:25 am

Hi Jhoebe,

If you want something like around 500 Pesos, I will recommend Oxygen Static:
it has never failed me.

I also recommended some fragrances here a while back: https://www.pinoyguyguide.com/2009/07/pggs-four-picks-on-mens-scents.html
Check them out.

Jhoebe January 28, 2012 - 2:31 pm

Oh geezz, thanks Chris.

ReallyCool May 6, 2012 - 12:18 am

I have been using this cologne for almost 4 years now.. this one of my favorite cologne…. i love this

ReallyCool May 6, 2012 - 12:20 am

This is quite expensive… I bought mine in Canada for only $80

Chris May 6, 2012 - 8:06 pm

ReallyCool – 80 Canadian Dollars? How big is the bottle?

btw, yes, I agree that this is such a good fragrance for us guys.

Save Me San Francisco (from spending too much) – Pinoy Guy Guide March 26, 2013 - 6:11 am

[…] here are being sold at regular prices . But still, it is the place to be when you are looking for Abercrombie & Fitch, Forever 21, Gap and so […]

Paco Rabanne launches impressive Invictus Men’s Fragrance – Pinoy Guy Guide December 4, 2013 - 12:25 am

[…] how does this compare to all the other fragrances I’ve tried? Well, Abercrombie is still on top of my list but Invictus comes to a close second tied with my other favorite […]

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Champ June 3, 2014 - 1:26 am

A&F Fierce makes you look gwapo but you need some few grand to buy this.

I also like Bulgari Aqua and Polo Black.

My everyday scent is Oxygen Gas. This smells like Aqua di Gio.

Rod Del Rey October 3, 2015 - 8:46 pm

I am getting my graphic and essential shirts, joggers, undies, slippers, accessories etc from their AnF website. Unfortunately, there’s no shipment of cologne and body wash to our country and another thing the tax I paid every time I will order like USD200 is Php1,200. This is not included in the online payment. You will pay this upon arrival of the goods to the delivery man.

How I Met The One – Pinoy Guy Guide July 5, 2020 - 6:56 pm

[…] The date was set at 7 o’clock and it was already half past six on my watch. I started to leave RCBC Plaza, where I worked, and rushed towards Ayala Triangle. I sprayed my all-time favorite Fierce men’s cologne from Abercrombie. […]


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