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Joe Boxer Men’s Underwear: Emojis are now inside our pants

Here is something that we don’t usually talk about: men’s underwear.

But since PGG is a blog that talks about everything for guys, I feel it is our obligation to feature men’s underwear every once in a while.

The other day I was buying a pack of boxers at SM Department Store in Makati when I discovered a promising brand of men’s underwear: Joe Boxer.

Joe Boxer Men's Boxers (2)

Joe Boxer Men's Boxers (1)
Judging by the huge smiley plastered on their boxer briefs, I couldn’t help but wonder: is this a naughty men’s underwear meant to tease women in the bedroom?  😛

Well, kind of.

Apparently, that smiley with a tongue sticking out on one side is the Joe Boxer logo as you’ll see in the packs of briefs that I bought here.

Joe Boxer Men's Boxers (7)
The Joe Boxer brand was founded by Nick Graham and is a subsidiary of Iconix Brand Group, the same company that owns the brands Mossimo, Lee Cooper, Umbro, Eckō Unltd., and Pony shoes in the US.

The prices of their boxer briefs and basic briefs range from 200 to 350 Pesos per piece depending on the design. Similar to other brands, Joe Boxer also sells men’s underwear in packs of three at a discounted price. Here are more photos after the jump.

Joe Boxer Men's Briefs (1)


Joe Boxer Men's Briefs (2)


Joe Boxer Men's Emoji Boxers (5)


What can you say guys? It seems that emojis exist not only on the Internet these days, huh? They are all over the place and have now invaded men’s boxer briefs too!


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Hi, my name is Chris and I am the founder of Pinoy Guy Guide. As a guy living in Bonifacio Global City in Manila, Philippines, I have a strong interest in writing about men's fashion, lifestyle, pop culture and gear for guys.


  • This is a bit odd but reality speaks. Haha I will hit the stores now to search for these. LOL!

  • Chris try uniqlos airism boxer briefs. Theyre very cool and comfortable to wear.

  • Hehe. I’m new here. Taga-Makati ka pala Chris. Parang nakikita kita minsan pag naglalakad ako papuntang SGV. Anyway, sang parte to sa SM? Haha.

  • Markie27 – try mo. SM Department Store

    Yuya – I haven’t tried. Ayos ba? Subukan ko pagdaan ko Uniqlo.

    Jayr Pajarillo – yes bro, taga Makati ako. Hehe. Ikaw din? Anyway sa SM Department Store men’s underwear section sya.

  • Chris ayus sya suotin kasi presko at di ipit ang pakiramdam kapag suot. Tsaka less pawis at di malagkit even if you wear it all day until you sleep. They’re on sale now for 490 a piece. Better skip the mesh variant, di sya masarap suotin. I prefer low rise than the regular ones kasi the waitband tends to fold downwards pag malaki tyan mo hehe.

    The gray color is the best color for me.

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